When two brands merge to celebrate a shared legacy, we strive to bring this to life through the lens. For AGF and Palais, this legacy was always the city of Aarhus. With this campaign, we wanted to bring the styles to life in the real Aarhus.

We set out to evoke a sense of belonging in the audience by choosing locations only locals will know and leaving much of the interpretation to the small details. It was always about the vibe. The campaign still in many ways stands as a subtle love letter to the city and the culture itself.