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Most novel companies don’t fail because of the product.They fail because they never bridge the gap between product and people.
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[Arturel]

For Arturel and Anne Nowak, the best approach was simply to step back.

Anne’s spray-painting process already has its own rhythm, energy, and artistry. Instead of over-directing, we mostly observed. We followed the movement of paint, color, and texture as the artwork slowly took shape on Arturel’s acoustic surfaces.

The result is a playful collaboration where art and acoustics meet, and where the process itself becomes the story.

[Credits]

Director of Photography: Rasmus Ærthøj
Photographer: Sebastian Mirz
Editor: Sebastian Mirz

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Arturel

Anne Nowak

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