How do you make a coffee commercial that does not feel like all the others? Perhaps you do the exact opposite of the big brands. Instead of selling the dream of perfect espressos within reach of a fingertip, we show a bunch of people drinking terrible coffee. We focus on the direct link between the quality of coffee and employee satisfaction. It is significant, so look it up.

Combine this with some classic opera and a homage to 'Triangle of Sadness', and you find this commercial for Blackbird Coffee. This TV commercial for Danish television helped them increase sales and close their seed round only five months later.