A lot of people will think about crypto when they hear blockchain. But in reality, the potential of blockchain goes far beyond just finance. Blockchain is about decentralization and about ownership of the value you create. It is about cutting the middleman.

As pioneers in decentralized physical infrastructure and the Machine Economy, peaq needed to find a nerve and a way to communicate this. They needed a way to tell people what blockchain can actually do, or as they would say it: 'How blockchain becomes real.'

'The Middleman' is a launch film based on this narrative. It is a film where we physically embody our current system and how value concentrates in the hands of big tech. With over 35.400 likes and 2.1 million views on YouTube and X, we believe we struck a nerve.