This film is one of five TV spots created for Flatpays international campaign 'Not Easy'. As one of Denmarks fastest-growing startups, Flatpay needed a global concept that could strengthen brand recognition across markets while using humor to break through on TV.

The campaign is built on a simple insight: running a business is not easy, but getting paid can be. In a bold and slightly surreal universe, we push everyday business problems to the edge while the merchant remains the calm hero at the center. It is a simple and scalable concept designed to unite Flatpays merchants across industries, markets, and future films.