For Palais Projects, the situation wasn’t exactly planned. A trademark dispute forced the brand to change its name. It was a frustrating but very real part of building a brand.

Instead of quietly announcing the change, we turned it into a moment. 'No More Palais' plays with the drama of the dispute in a David vs. Goliath tone, leaning into the irony and attitude of the situation rather than hiding from it.

The result is a short, somewhat humorous film that proves a simple point: when life gives you a rebrand, you might as well make it a campaign.

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