Context is key, and sometimes the world offers you the perfect product context fit. In early 2025, the European Union enforced digital receipts on all payments. This created the perfect timing for Flatpay to introduce their second product: The POS System.

This video is an example of how we used context as a strength. We combined it with many of Flatpays distinct brand assets, such as colors, physical logos, and graphic logos. At this point, Flatpay was still a fairly new brand. By intentionally using these distinct assets, we were able to drive awareness as well as direct sales.