What happens when the monetization of a billion dollar market is decentralized and open for everyone to participate? What happens when you can make money just by using the microphone in your smartphone while roaming around the city? It might be over the top, but if you ask us, this could cause somewhat of an addiction.

'Sam The Noise Hunter' is a creative take on this exact idea. It is a mockumentary style campaign about Sam, who has become addicted to noise mapping. We created the campaign for engagement and shareability, with an offset in a strategic positioning around the Silencio product being so good that you might just get addicted.