Our dear friends at Arturel were looking to expand their reach and raise awareness in the older part of their target audience. Consequently, we guided them from A to Z for their first omnichannel campaign, including this TV spot.

This spot follows one of our most proven narrative models for TV consumption: 'problem, product, solution, CTA'. This is a formula we have seen work countless times, and we believe it strikes a great balance between branding and sales.

Have a look and see how you feel. If you do not dream about the calm after these 20 seconds, then promise us you will spend 30 minutes in nature today. You need it ;)