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[Arturel]
For Arturel, the collaboration started with a beautiful idea: the uniforms of The Royal Danish Guards were recycled by Kvadrat and turned into new textile surfaces.
Design studio Hvass & Hannibal then reimagined the iconic guards themselves as a playful graphic series, bringing a bit of Danish humor and color to the story.
Our role was mostly to follow the process as it unfolded. We captured how heritage, recycling, and design come together to turn old uniforms into acoustic art with a story woven into the fabric.
[Credits]
Director: Magnus Arndt
Director of Photography: Oskar Dalsgaard
Styling: Trine Uldall
[Services]
TV commercial
Arturel
The Royal Life Guards
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