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Most novel companies don’t fail because of the product.They fail because they never bridge the gap between product and people.
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[Arturel]

For Arturel, we wanted to make noise pollution impossible to ignore.

So we did something simple: mounted a decibel meter directly onto a camera and took it for a walk through New York. Subways. Sirens. Traffic. Construction. Every step through the city made the numbers climb.

'The Sound of NYC' turns the volume of the city into something you can actually see — a playful way of revealing just how loud everyday life really is.

[Credits]

Shooting Director: Thomas Poulsen
Producer: Magnus Arndt

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Arturel

The Sound of NYC

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